Digitoly Consulting

Obviously Digital

Agency based in Delhi, India

Featured Clients

Benn Vincent

Projects

Pinned

Casino Cafe

Social Media Marketing

Ongoing Project

Social Media Manager

Pinned

Wow Stunning

360² Marketing

Ongoing Project

Web Developer Website Developer

Pinned

Cell Booster Australia

Content & SEO

Ongoing Project

Content Writer Article Writer SEO Expert

Pinned

Visa Ray

Website Design & SEO

Ongoing Project

Web Designer SEO Expert

Services

Search Engine Optimization (SEO)

Our clients remember and talk about us because of our remarkable Search Engine Optimization campaigns in the past. We use a mix of technical and creative expertise based on our client’s business requirements and business goals. We have worked in most competitive sectors like education, eCommerce, Immigration, Publishing, Healthcare, Gifting, Travel, Technology, and many others. Google uses over 200 signals in their algorithm for scoring the websites. There were over 540 quality improvements to their search algorithm alone in the recent past. We design our search engine optimization (SEO) campaigns to enhance visibility organically and drive high-quality and relevant traffic. The SEO team at Digitoly has developed a bespoke strategy in the art of backlink analysis. With this we successfully reverse the damage of link penalties. Our entire SEO team is a real advocate of white hat SEO techniques. We strongly believe that creative link building is the key to a sustainable SEO strategy. We believe in honesty, we don’t use artificial bots, spamming techniques, and only use SEO best practices in our all our organic Search Engine Optimization work. Every campaign we work on is completely bespoke to our client’s industry and their business. How our SEO team can help? Accomplishments of our SEO team are remarkable because of their diversity and skill sets. Our SEO team comprises talented people like story writers, historians, computer scientists, data scientists and even people from military backgrounds. Besides this we bring together required talent in one team to do SEO projects. We choose the team based on the nature of our client’s business and industry. This helps us give our clients invaluable work and satisfaction. Search Engine Optimization Consultancy We help our clients define their SEO objectives & develop a SMART SEO strategy so that they can achieve their short-term and long-term business goals. Clients having their own in-house marketing teams and who require support & guidance in SEO we help them too. We help them develop a SMART SEO strategy for their business, also we help them execute it, monitor the progress and suggesting improvisations whenever required. We work in both ways & advise on the best approach to help the clients achieve their business objectives. Keyword & Market Research A thorough keyword & market research help build a strong SEO strategy, we take that approach and it helps us provide realistic projections and forecasts of opportunity within your target market. We resort on the best SEO practices and don’t make rough estimations or promises to our clients which we can’t keep. Technical SEO Audit Most of our clients come through referrals. It is because of the good work and trust we have built with our clients. We provide SEO audits which analyzes your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility. Our SEO Audits cover the 30 most important parameters of SEO which makes a brand loved by the search engines. Onsite SEO (Search Engine Optimization) Our SEO team analyses your entire website’s structure, internal architecture and other key elements that are considered within the search engines algorithms to provide recommendations for better relevancy, enhanced visibility & alignment in targeting your keywords and right audience. We advise on all aspects of SEO, from site migrations, to schema & more to help our clients gain better search engine ranks for their keywords and drive more relevant traffic for their business. Penalty Recovery Our team of SEO experts have years of experience in link audits & reviewing backlinks. We have helped many of our clients recover from Google algorithmic penalties. Link Building Link Building is most ignored part in the entire digital marketing. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand. Content Marketing The backbone of any marketing campaign is compelling content. Our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs. Digital PR We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content. Outreach Our SEO outreach team connect your brand & curated content with key online influencers. This makes people talk about you & share your message across the networks to make your brand visible. Infographics & Interactive Content Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web. Social Media Promotion While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it’s important to reach your audience across all channels & amplify your content & message. Reporting & Analysis We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the Search Engine Optimization investment & what matters to your company. Have more questions? Get in Touch, so that we can answer all your questions. connect@digitoly.com

$1,200 Every Month

Business Startup Consulting

Starting a new business is exciting and there is a lot of planning before launching it. There are lots of things which need to be taken care of. Taking the help of professional Business Startup consulting is necessary for the budding entrepreneurs to set everything right from the very beginning. Most people start their businesses on their own with their limited knowledge and utterly fail. The unfortunate truth of the business is that it is not easy. That’s why around 80% of the businesses fail within two years of their launch. A business small or big needs proper planning, finances, certificates and licenses, human resources, marketing plan, branding, and market to sell. Our business startup consulting services are valuable to startups and small businesses. We put our expertise in building up websites, mobile applications, process development, marketing plan, content writing, and branding to collectively work for you. We help you with everything you need to launch your business and build up your online presence. Let us take care of your website development, branding, content writing, SEO, Social Media Management, Brand Awareness Creation, Lead Generation, sales cycle setup, talent hiring, etc., so that you get free time and you can focus on growing the business. Our clients are spread across Central Africa, Europe, Kazakhstan, Malaysia, UAE, and the USA. Business Startup Consulting Services Below are a few of the services we offer to startups: Business Name Suggestions Competitive analysis Market research Process and system development Website Development Mobile App Development Content Writing Graphics Designing Video Content Creation Marketing material development Advertisements and Brand Awareness Creation Social Media Management Search Engine Optimization (SEO) Paid Advertisements Article / Press Release Writing Preparation of Brand Presentation Though besides the above we do many other things in our business startup consulting for the benefit of the startups and our clients. For more information, you would have to get in touch at connect@digitoly.com.

$3,000 - $5,000 Per Project

Pay Per Click Ads (PPC)

As a company renowned for impeccable digital marketing and branding solutions, people expect us to have a stronghold in PPC (pay-per-click) campaigns. And they are right. We have a data-led approach to Pay Per Click (PPC Management). Because data is at the very heart of our methodology for maximising the ROI of the PPC campaigns we handle. But we don’t rely on automation tools, rather we rely on our people and their expertise in handling large volumes of data and making it meaningful to convert into actionable points. Our PPC management service includes much more than just managing Google, Facebook, Twitter, and LinkedIn Ads. Undoubtedly, paid search marketing is the quickest way to get your business in front of the target audience. Because when you run your paid search engine marketing campaigns you only pay for target traffic, it is easy to control the budget and return on investment for your campaign. What you can expect from our PPC Management? Though, we do our best to deliver what we promise when we start a PPC campaign. But, here is all that you can expect from our PPC management. PPC Strategy To craft a perfect PPC campaign that yields better returns to your business, we first understand your business, industry sector, competitors and USP’s. Then we work with you to develop a strategy that is crafted to deliver the results you want. Implementation We work to deliver that strategy by tweaking your existing campaigns for better results or adding accounts at new networks that give better results cost-effectively. Keyword Research Our team well ensures that you’re targeting the most appropriate keywords and not wasting spend by researching the keyword trends in your industry. We cover the 360º landscape of search and display network to ensure that you are targeting only the right keywords and showing your ads in the right places while avoiding the areas which aren’t right for your business. Ad Copy Writing Our PPC management team ensures that your ads are completely focused on the ad group’s keywords and to the landing pages on your website. With a strong call to action and continuous testing, we make sure that you’re getting the right traffic at the lowest cost. Ad Extensions Ad extensions are a vital part of the PPC campaigns. The right type of Ad extensions yields 300 times more results than the ads without or with wrong ad extensions. We ensure that your ad campaigns are using the right ad extensions to derive maximum results within the given budget without wasting a penny. Tracking Tracking is important for any campaign and especially for the PPC campaigns. So one of the very first things we do is to make sure the tracking is set up properly, giving us all the data we need to optimize ads for better results going forward. PPC Optimisation We keep optimizing the campaigns to push the performance boundaries. Even a little change makes a huge difference. Attention to detail is the key. And we are known for keeping eyes on even the minute details, which help us optimize the campaigns to deliver unprecedented results. Reporting Reporting is the most vital part of our entire work mechanism. We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what your competitors are doing and how your paid search is performing against the key metrics beneficial for your business. If you’d like to find out about how we can help you, use the form to get in touch. connect@digitoly.com

$500 - $2,500 Every Month

Online Reputation Management (ORM)

Your online reputation is the sum total of every piece of information about you online. The same goes true for organizations and brands. Whether positive or negative, it comes together to form an opinion in a person’s mind about you or your brand. Obviously, negative information would hurt your online reputation and business. But, there are ways through which the online reputation can be monitored, controlled, and converted from negative to positive. We provide Online Reputation Management services that help build the trust of people in you or your brand. The primary platforms that define your online reputation include: Google Search AutoSuggest or Google Autocomplete Google Reviews, and other review websites Our Online Reputation Management Service is to make all of the positive information related to your brand or yourself easy to find online. Also, we take necessary measures to completely remove the negative content about you or your brand from the web. Ultimately we create a positive online reputation for you or your brand. Online Reputation Management Services We offer a number of different Online Reputation Management services. Our ORM services cover the key areas where your online reputation starts to be defined in a searcher’s mind. The most visible parts of the web that define your reputation include Google search and important review websites. And this is where we focus more to create a positive online image for you or your brand. Below are some of the areas we work as part of our Online Reputation Management Service. Negative Link Burial – Page Removal We push down negative content or link on shortlisted keywords up to three pages down. In our organic link burial or page removal, we not only bury down your negative link but also do online branding for you as well. Online branding is an asset for you in the long term. Removing Negative Link & Reviews We can remove negative content like news, blogs, reviews permanently from the Google search. These links never resurface back in Google search. Online Reputation Establishment The Online reputation establishment is the creation of your reputation what public perceives when they search you on the internet. Online Reputation Management (ORM) is managing and firewalling your image or your brand’s good standing. We do this by countering, weakening, and eliminating the negative material found on the Internet. We overpower the negative with more positive material to improve your credibility and customers’ trust in you or your brand. Secure Online Reputation The risk of bad Online Reputation is emerging as the number one risk nowadays. We provide a complete solution to counter and eliminate this threat. Remove Bad Auto Suggest from Google Negative auto-suggests next to your name, brand, product, service, etc., contributes 90% of traffic to negative links indexed on Google search. We as a company help you to remove all such negative auto-suggests from Google search. This eventually stops visitors or potential customers to visit negative links. Online Reputation Monitoring Monitoring your online reputation is necessary. A single bad review or report can ruin your image in minutes. We can help you monitor, measure, and manage your reputation online. Protect your most valuable asset – your reputation with us. Why You Need Online Reputation Management? It takes years of hard work to build a brand or reputation and a negative review or negative news can ruin that in a minute or less. You need to have control over your online reputation. In the age of the internet doing that is very difficult because anyone can post anything about anyone. Cyber investigation and other methods to counter it take months sometimes years and by the time your reputation goes down to a very low level. Sometimes the material available on the internet through which people make their perception about you doesn’t match your actual reputation. Hence, you need to balance both. This need for online reputation will always exist. In fact, it’s probably going to get more and more important to manage our online reputations as search engines and other online algorithms become a bigger part of everything we do. Is Online Reputation Management the Same as SEO? No. There are similarities between online reputation management (ORM) and search engine optimization (SEO). But, technically there are significant differences between the two. SEO is about promoting a specific website or page to the top of the search results. Whereas, Online Reputation Management (ORM) is about controlling the collection of websites that appear in your search results. Controlling them in a way that only the positive about you comes up when someone searches for you or your brand on the internet. That means the tactics and measures of success are entirely different. Why Choose Us Our Online Reputation Management services can help you understand, build and manage your personal, corporate, or brand reputation in a way that leverages your strengths, minimizes risk, and creates a competitive advantage. With our knowledge and insights, you can always keep a positive reputation online for yourself or your brand. Need personalized advice on how to handle an online reputation issue? Get in touch. connect@digitoly.com

$1,500 Every Month

Search Engine Marketing (SEM)

Digitoly offers a 360° approach to search engine marketing which looks at bigger picture comprising current and future business requirements. The two main disciplines of Search Engine Marketing (SEM) are Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) advertising. Search Engine Marketing comprises a range of activities all geared towards making your website more visible. When someone uses a search engine to look for the services or products your business offers it is vital for your website to appear prominently in the search engines’ results pages (SERPs). Or, it will never deliver the value to your business that today’s customers demand and are constantly looking for. How Our Search Engine Marketing (SEM) Team Can Help? We are an experienced and talented team of passionate people who live and breathe Digital Marketing. Search Engine Marketing is important because everything in the Digital World starts with a search. We have developed successful search strategies for leading brands to small and medium-sized businesses across various industries worldwide. Especially, we have worked in South-East Asia, United Kingdom, New Zealand, Australia & the United States of America. We believe in building long-term relationships with our clients, based upon shared ideals and success. In our search engine marketing service we provide the following and more: Search Engine Marketing We work closely with you to understand your unique business challenges & objectives, before developing a bespoke Search Engine Marketing Strategy for your brand. We will advise on the best approach, whether it’s PPC, SEO, PR or a mix of all. Search Engine Optimisation Everyone wants to be top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable. It helps increase visibility within the organic search results to deliver targeted traffic to your website in the long-term. Pay-Per-Click Management Pay-per-click advertising provides businesses the opportunity to appear within the search results immediately on top of the search results & provides the brand with complete control over the keywords, advertisements & budget. It is one of the most effective ways to reach your targeted audience, track conversions & attribute value to it. This way you can calculate your return on investment almost immediately. We help our clients get the maximum ROI from their Pay-Per-Click budgets. Content Strategy & Marketing Creating compelling & valuable content, both onsite & distributing it through a variety of channels is imperative to reach your target audience and influence them. Our team of experienced and creative content writers closely work with your brand, understand your business content requirement and develop bespoke content strategy built around your own customer’s personas, interests & their expectations. Social Media Marketing Strategy A strong Social Media Marketing Strategy is necessary for a business to reap the innumerable benefits of Social Media. Fan following, developing direct communication with customers and prospects, a place for customers to talk about you and become loyal to your brand, increase brand visibility, etc., are some of the benefits of Social Media Marketing. Digitoly helps you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships. If our clients request us to take charge and handle their social accounts, we do that in complete coordination with the client’s core team to get the best out of Social Media Marketing. Analysis, Analytics & Reporting We believe in the data because data never lies. We love to analyze data to find insights, whether it’s about your users, customer journey, or attribution. This is the best and right approach to get the very best out of your search engine marketing (SEM) campaigns & understanding the real value for your business. Have more questions? Get in Touch, so that we can answer all your questions. connect@digitoly.com

$700 - $2,000 Every Month

Social Media Marketing

Social Media Marketing is the buzz word we all hear a lot nowadays. Usually, Twitter, Facebook, and LinkedIn come up in the mind when you hear that word called “Social Media Marketing”, however, there are many platforms out there that can give you real value. Finding and using the ones where you can connect with your customers is the real key. Digitoly’s social media marketing service is designed to keep you in total control of your messages across various social media networks. Our entire Social Media Marketing strategy is based on understanding of your own unique business challenges and objectives. We focus only on what matters most to your company and business objectives to achieve them through our Social Media Marketing. How our Social Media Marketing team can help? First of all we make sure that you remain in complete control of your social media accounts. Because, your customers would want to connect with you and your people not with the agency working for you. Next, we also make sure that the customers on social media get timely response from you for their questions and concerns. As part of our social media marketing service we provide help & guidance with: Social Media Marketing Consultancy We’ll help develop a social media marketing strategy with your team which helps achieve your business goals. You may already have in-house marketing teams who just require guidance, or you may need us to help build your social presence from scratch. Whatever is your requirement, we’ll help you find the best approach to social media marketing strategy and consultancy. Brand Management We help you find & secure the appropriate usernames & profiles across the channels which seamlessly represent your unique brand identity. Your brand is obviously very important and so our social media marketing team will always be on your side to help turn potential customer problems into praise and make them your loyal customers. Social Tone & Nature The ways in which businesses can use social media differ. Tone and style are very important to get the required attention from your customers and prospects. We’ll be there to help find the right tone of voice and style for you, making sure that your business is portrayed exactly the way you want it across the channels. Social Media Monitoring We’ll constantly monitor all the social media channels being used for your brand and make sure that you know your customers, their behavior and what are they talking about you. This helps you understand their feelings, their problems, and issues and so you can contribute whenever you need to help them. This makes you stand ahead of your competitors and your customers love your brand rather than your competitor brand. Social PPC Social media updates are a great way to generate interest in a new product very quickly. But, that is limited to the followers and fans on your social page. But, this could be further promoted through sponsored posts on Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram, or Pinterest content, which reaches to even more people you want to target. Hence, Social PPC is a great way to get there. We help brands reach more people through Social PPC. What we do is target the right people to see your sponsored posts so that you get relevant traffic on your website and get better conversions. Creative Discussion Our social media marketing team discusses the creative solutions with you to create fast, reactive updates that spark further conversation to get your brand coverage outside of your immediate industry and make your brand more visible and people talking about it in their influence circles. Cross Channel Promotion Using the insights and media trend analysis we make sure that your brand message reaches your audience and spread across all your marketing channels, giving you a coherent and instantly recognisable voice across the web. Reporting & Analysis We love to work according to the data analysis reports and our social media reporting will help you identify and inform future activity not only in your social circles but across all your marketing channels to make your brand achieve its goals. What is Social Media? How can it help your business? Contact Digitoly to find out how our social media marketing service can help your business succeed. connect@digitoly.com

$650 - $3,000 Every Month

About Us

At the core, we help businesses connect with their customers online – providing a range of industry-leading Digital Marketing Services from Search Engine Optimisation (SEO), Pay Per Click (PPC) Management, Social Media Marketing, Online Reputation Management, and Brand Management. We thrive on building long-lasting client relationships and delivering true value for money. We’re passionate about what we do – and that shows in our work.

At Digitoly, there are no lengthy contracts, just world-class Digital Marketing. Digitoly will help you build your brand online and achieve an ROI that can be clearly measured against your bottom line.

Liked the work?

Let’s discuss your next awesome project.