Sakshi Baid

Sakshi Baid is a content marketing strategist who is passionate about assisting freelancers in their professional development. She talks about all the secrets and tips, as well as career guidance for freelancers who want to succeed.

The Best 10 Tips for Building a Powerful and Engaging SaaS Mobile App

We live in a digital age where mobile phones are necessary for everyone. That is why mobile applications have become integral to our lives; we use them for personal and professional purposes. Real device testing is crucial for the proper use of any mobile application. In this digital arena, mobile application use is increasing. As a service …

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8 Best ABM Strategies for SaaS Companies

The present-day Software-as-a-Service (SaaS) market is vast and competitive, with new players entering thick and fast while the startups make further inroads. For any SaaS business to stand out, distinguishing the brand and tailoring marketing efforts to high-value prospects is not just advantageous—it’s essential. That’s what defines Account-based Marketing (ABM) at its core—94% of B2B …

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A Guide to Conducting a Thorough Security Audit for Business Protection

Today, more organizations face security threats that cause serious harm. Just look at the figures. A staggering 53% of companies have experienced a data breach related to third parties. An alarming 83% of companies also experienced a data breach more than once.  One thing is clear: Companies mustn’t only be concerned about business growth. They …

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Why Your Small Business Needs a Virtual Phone System?

In today’s fast-paced business environment, small businesses face unique challenges such as limited resources, geographic flexibility, and the demand for efficient customer service. Best virtual business phone systems, leveraging cutting-edge cloud technology, provide a tailored solution to these challenges. They offer cost-effective and flexible communication capabilities that far surpass traditional landlines, incorporating advanced features like …

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From Empty Tables to Full House: Restaurant Marketing Strategies That Work

Restaurant marketing strategies are essential plans that restaurant owners use to attract customers and grow their businesses. In today’s digital age, effective marketing is crucial for standing out in the competitive restaurant industry. In this article, you will explore a variety of successful strategies. From creating a strong online presence to using SEO for local …

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Small Business Financing Options: Navigating Loans, Grants, And Funding Sources

Small businesses have a crucial impact on many economies. They offer different job opportunities and drive innovation and growth. However, one of the most common issues of small business owners is finances and investment to start and expand. Mang funding companies are available in the market that are available to provide funds for small business …

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12 Best All-Around Apps And Tools To Grow Your Small Business

Nowadays, small businesses no longer need to employ the services of accountants, assistants, and even customer service representatives with the plethora of software and apps that revolve around growing businesses. And now, apps are becoming more mobile-friendly with a lower learning curve and cost.  Small businesses and startups need to be equipped with the right …

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SEO Drives Organic Traffic: Here’s Why It Needs to Be Part of Your Lead Management Strategy

Optimizing Your Site for Connections, Speed, Relevance, UI/UX, and Responsiveness Brings Traffic, Leads, and Sales Leads can come from paid traffic (ads on social media sites or pay-per-click ads) or organic (unpaid) traffic from social media posts or web searches.  Paid traffic can reach a defined demographic who are your ideal customers. However, it can …

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Logo Aesthetics and Lead Conversion Rates: What You Need to Know

In today’s digital age, where attention spans are shrinking and competition is fierce, the significance of a well-designed logo cannot be overstated. Your logo is the visual representation of your brand, and its aesthetics play a crucial role in influencing lead conversion rates. In this article, we will explore the intricate relationship between logo aesthetics …

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Healthcare Tourism – How It’s Boosting India’s Economy

Healthcare tourism has been expanding in the last decade, and India belongs to the top destinations patients seek for affordable and high-quality services. India’s healthcare tourists mainly come from neighbouring countries, with a significant majority of total arrivals from Bangladesh (77.6%), Afghanistan (53.6%), Maldives (85.8%), and Iraq (94.7%) travelling to the country for medical purposes. As the …

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9 CRM Tools Fintech Firms Should Use in 2024

Financial transactions powered by technology are the lifeblood of fintech firms. If they aren’t managed properly, the business will fail. Also, without a robust inbound strategy (sales and marketing), the team will not be able to build a strong relationship with customers. This will negatively impact the customer base, transactions, and revenue.  That’s where CRM …

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How to Master In B2B Lead Generation with Effective Strategies?

B2B lead generation strategies involve attracting potential clients and turning them into leads to fuel your business’s growth. This process is vital yet challenging for B2B marketing, directly impacting your sales pipeline and revenue growth. As per a HubSpot study, 63% of B2B marketers consider generating traffic and leads their primary hurdle, with less than …

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Interactive Experiences: How Digital Signage Reshapes Guest Engagement

Interactive experiences have emerged as a critical fragment of guest engagement strategies and enhanced restaurant experience. With digital signage, we are witnessing an innovative convergence of information and technology that engages, informs, and entertains. This tool offers a unique advantage, enriching user experience, fostering stronger communication, and driving deeper customer connections. By the time you …

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Exploring 11 Best Sales Prospecting Tools For Sales Teams In 2024

Everyone knows that none of the sales prospecting tools can replace the value of personal communication in customer relationship building. However, taking advantage of modern sales prospecting software is an efficient and smart way to generate more revenue in less time. Nowadays, it’s easy to reach huge sales prospecting tools with simple clicks on Google. …

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How does Business Auto Insurance Underwriting Work?

The enigmatic realm of business auto insurance underwriting delves into the intricate complexities of assessing and appraising risks entwined with the protection of commercial vehicles. The underwriters, like purveyors of arcane knowledge, wield their analytical acumen to unravel a tapestry woven with myriad factors in order to ascertain the levels of peril involved and establish …

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10 Things To Do When You Are At Risk Of Losing A Big Client

Losing a big client as a freelancer can be a pivotal and emotionally draining moment in your professional journey.  For many freelancers, these clients represent not just a source of income, but also a sense of stability, recognition, and validation of their skills.  The departure of a major one can trigger a range of feelings, …

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Imposter Syndrome – How To Overcome That Nagging Feeling Of Being A Fraud

The term “impostor syndrome” frequently triggers a strong sense of identification, particularly among millennials and Gen X. They can relate to this term on a personal level.  It’s that nagging feeling that you don’t belong, and it affects freelancers and minority groups disproportionately. Usually, the imposter syndrome plays out during public speeches, negotiations, while receiving …

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How To Attract Clients On Instagram As A Freelancer

Clients are the lifeline of any freelancing business, and it’s one of the things freelancers, especially beginners, worry about.  You need them to keep the gigs coming.  Many freelancers focus on LinkedIn and Twitter as the goldmine when it comes to attracting freelancers on social media.  You often see them share case studies on LinkedIn …

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8 Things To Check When You Hire A DevOps Freelancer

In today’s fast-paced business world, software development is critical to the success of companies. In this scenario, hiring a DevOps freelancer can be a great way to get the technical expertise you need to manage your infrastructure and application development processes.  That being said, hiring developers can be challenging due to the specialized nature of …

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16 Profitable Consulting Business Ideas In-Demand For 2024

2023 has been all about the economic downturn and loss of job security. These hard times stress more the fact that everyone should consider starting a side business. And what better way to go about it than starting a consulting business? If you have the expertise and experience that can help other individuals/businesses, you must …

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How To Become A Copywriter – Beginner’s Guide

Hey there, fellow wordsmiths! Do you like stringing words together and making them dance to your tune? Well, then you might just have what it takes to become a copywriter!  Copywriting is a craft that’s all about using your words to make people sit up and take notice. Whether you’re selling a product, promoting a …

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What Is A Shipping Invoice: Examples and Use Cases

Logistics is a complex process that involves the movement of goods from one place to another. Whether it’s a small package or a large shipment, keeping track of the items throughout the process is crucial to ensuring they arrive at their intended destination on time and in good condition. Without accurate records and effective tracking …

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10 Tips For Financial Success In Your Freelance Business

As a freelancer, it can be hard to conceptualize that you’re operating a small business. A freelance business is unique because it’s typically a one-person operation but requires some of the same structural support as a larger operation. For example, a freelance business requires special attention to finances. From budgeting for marketing to properly filing …

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Client Not Paying Up After Follow-Up? Freelancers’ Legal Guide

Freelancing is attractive to many creatives and professionals in the modern age. The freedom that comes with setting your working hours, pursuing only passion projects, and escaping the confines of a corporate business structure is too compelling for many to pass up.  Thanks to the rise of the gig economy and the increasing accessibility of …

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Top 10 Benefits Of Automated Invoice Processing

The use of invoice automation is becoming increasingly popular in businesses, as it provides a variety of advantages that help to streamline the invoicing process. Automated invoicing is incredibly beneficial for businesses. According to surveys, automated invoices have a much higher on-time payment rate than manual ones with 42% of submitted automated payments being paid …

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Content Marketing: Your Ultimate Lead Generation Tool

Who doesn’t want a trail of hot leads leading straight to their business’s doorstep? Although, achieving this is easier said than done. Outbound marketing tactics like cold calling and email outreach can generate more leads quickly, but they tend to be of lower quality. If your objective is to secure high-quality leads, consider turning to …

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Must-Have Slack Apps & Integrations For Managing Freelancers and Agencies

Are you managing freelancers and agencies? If so, you need to know the best Slack apps & integrations for staying on top of your projects. From task management apps to communication hubs, these must-have Slack apps & integrations will ensure that all your collaboration efforts are organized, streamlined, and efficient. Read on to find out …

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A Guide To Acquiring Clients Through Cold Outreach

Whether you are a small business proprietor or a service-providing freelancer handling your own clientele, you will agree with this fact: there’s no such thing as “enough clients” on board.  The growth curve of any kind of business – big or small, corporate or personal – depends upon its client base. The moment you stop …

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Why Is Continuous Upskilling Important For A Freelancer

Do you think improving your skills as a freelancer is important? We think it is! In today’s competitive market, upskilling as a freelancer is more important than ever. It helps you keep up with the latest technologies, techniques, and industry trends, increases your value to clients, enables you to expand your skill set and offer …

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How to Use Project Huddle to Collaborate With Your Agency’s Clients?

Communication is essential when working with agency’s clients. Better communication helps improve client feedback, build two-way communication and help deliver projects on time. 57% of projects fail due to the breakdown in communications. Many agencies use email and messaging apps to communicate with their clients. These types of media may work for different projects but …

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6 Instagram Growth Strategies For Product Promotion

Running a business online while attempting to promote your goods and services on social media can be challenging. Utilizing social media sites like Instagram can help your marketing strategies become much more successful and attract more customers and followers. This is primarily a result of Instagram’s current era-wide popularity. It is a place to build …

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Starting An Agency? 7 Important Steps For A Smoother Transition

If you’ve already conquered the freelance world, you may now be ready to expand into the next logical step: starting an agency.  First and foremost, solo freelancing and running a full-fledged agency are two very different things. The set of skills required for both vary drastically as well. While solo freelancers can take on smaller …

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15 In-Demand Freelance Jobs That Didn’t Exist 10 Years Ago

Thanks to the internet, starting a freelance business is easier than ever. Social media, virtual job boards, and other online networking spaces make it possible to connect with potential clients both near and far. Currently, 28% of Americans are full-time freelancers. This figure has nearly doubled since 2014, which truly showcases the growing popularity of …

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How To Attract Clients In CoWorking Space As Freelancers

Coworking spaces have picked up a high-paced adoption rate. They provide companies with a camaraderie of corporate settings along with offering equal opportunities for growth to every firm. Shared office spaces tend to be less distracting and quieter than home-based offices or cafes. Not to mention they are relatively less expensive than setting up a …

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How To Make Interactive Emails

“Emails have an ability many channels don’t: creating valuable, personal touches- at a scale!  ~David Newman Do you want to reach your professional contacts? Want to get clients as freelancers? Or want to send out promotional messages? Emails work!  No matter how many new means of communication arise, be it social media, instant apps, branding …

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5 Instagram Story Ideas For Your Freelance Business

Instagram is a popular way to market and sell your products and services. Brands are making six-figure income selling on Instagram alone. With over 2.3 billion active monthly users, Instagram is the 4th most popular social app after Facebook, YouTube, and WhatsApp. Whether you run an offline business, are an entrepreneur, or do freelancing, you …

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How to Become a Digital Nomad in 2023: A Freelancer’s Guide

The pandemic may have accelerated the work-from-home lifestyle but the post-pandemic world is seeing a major shift.  With the reopening of borders and the ease of travel restrictions, the idea of work-from-home has evolved into work-from-anywhere. Remote work has changed how we work and where we work from and the good news is, it’s not …

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Pandemic: SMBs Adopts Digital Tools, Revival Push

Small business owners decided to shut their shops, malls, bars, and restaurants after the Government of different nations said the number of Coronavirus cases had spiked and lockdown is the only option to prevent virus spread.  In addition to the unprecedented health crisis, the COVID-19 pandemic has disrupted every aspect of social and economic activity …

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#Budget2021: AtmaNirbhar – Bharat & Freelancers

Atma Nirbhar Bharat, UnionBudget2021 & Freelancers  One of the first things Nirmala Sitharaman talks about the agenda of #Budget2021 is about building “Atma Nirbhar Bharat” Taking the Sankalp of #IndiaFirst, the Finance Minister quotes – “Ancient India was the business epicenter of the world, and Atminarbhar Bharat is the expression of 130 crore Indians who …

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India’s Unicorn startups may exceed 50 by 2022

According to the Hurun Global Unicorn List 2020, India currently has 21 Unicorn startups that are collectively valued at USD 73.2 billion. By 2022, the number of unicorns in India might surpass 50.  The USA has 233 unicorn startups, while China has 217 unicorns at present. They collectively account for 78% of the world’s unicorns. …

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MSMEs revival rests on Banks and Government, seeking for an action.

Minister of Micro, Small and Medium Enterprises (MSMEs), Nitin Gadkari referred to the sector as the ‘backbone of Indian Economy”. In these crucial times of COVID-19 pandemic and post pan India lockdown, the government is heavily relying on the MSME sector to climb out of the economic swamp. The government has taken several initiatives and …

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Govt’s Udyam portal witnesses over 11 lakh registrations

Launched on July 1, 2020, amidst the COVID-19 pandemic, Union MSME ministry’s new portal for MSME registration witnesses over 11 lakh registrations till now.  Seeking help from its field establishments to help entrepreneurs register entities on the portal and execute the process for registration, including: National Small Industries Corporation,  Khadi and Village Industries Commission,  MSME-Development …

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‘MSME Prerana’ – Indian Bank’s mentoring programme for MSMEs.

A unique initiative, MSME Prerana is an online business mentoring programme for small business owners. A programme by the Indian Bank, a public sector bank, was launched by the Union Minister of Finance & Corporate Affairs, Nirmala Sitharaman, at the bank’s headquarters in Chennai.  An integrated initiative with Poornatha & Co, MSME Prerana aims to …

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Facebook’s $4.3 million grant to support small businesses in India

Amidst the COVID-19 crisis, Facebook has been focusing on providing business tools for the survival of small businesses. According to the data released by OECD and the World Bank, in India, more than one-third of the small and medium-sized businesses on Facebook are facing cash-flow problems.  Facebook has a wide reach in India, almost every …

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