How to Generate More Leads than Ever?

Forget about all the jargon and guides that you find on the internet to generate more leads, and follow this simple strategy:

The best hack to generate more leads is to stalk your potential customers (not though;p).

Where do they hang out?

What social media platforms do they use?

If they needed to buy a product or service similar to yours, where would they look for it? 

List down answers to all these questions, and have your presence there. And not only be just present but have an active presence.

Show them how you can be their messiah, and get them out of the misery they would be in if they did not purchase your product.

Do this better than your competition, deliver on your promises, and you will not only generate but also convert more leads into sales.

You’ll be able to categorize your customer presence into two major segments:
1) Online
2) Offline

1. Online

• Social Media

Find out which social media platforms your target customers use the most. Build an authoritative presence there. 

Opt for social media management tools to make sure your online presence doesn’t fade away. By choosing alternatives to Buffer, you can get a great social media management tool to work for you.

If you are in the B2B industry, be active on LinkedIn, Twitter, Slack communities, Facebook/WhatsApp business platform groups, Online forums, etc.

If you are in the D2C industry, actively participate on Instagram, TikTok, Facebook, Twitter, Reddit, etc. 

• Aggregators

Hang with your competitors, and get listed where they are listed.

If you are selling a B2B SaaS website, get listed on Appsumo, Capterra, etc.; If you are selling D2C products, get listed on Amazon, Flipkart, Nyka, etc.; If you are a Freelancer, list your services on Refrens, Fiverr, Upwork, etc.

• Search Engine

Try to make sure you are on the first page of Google whenever someone is searching for the products and services you offer. 

Have a good website, and invest in SEO and SEM. Get a Refrens Profile (much better than having a website). 

Invest in lead generation magnets (freebies to collect leads data): Offer free trials, product samples, ebooks, newsletter subscriptions, guides, templates, etc. to collect contact information of potential leads.

• Affiliations

Build affiliations with businesses offering products or services complimentary to yours.

For example, if you are an SEO expert, you can partner with a website developer to get client referrals. If you are a video editor, you can partner with a photographer or an advertising agency, etc.

2. Offline

Offline activities are hard to scale and if done wrong, can get a bit intrusive. But for some products, these can do wonders.

• Pop-up stores/experience centers

if your product requires customers to try it out to see how it looks/tastes/smells before making a purchase, you need to have a physical presence.

Let customers smell that perfume, taste those ice cream flavors, or experience those VR glasses. They won’t know if your product is good if they haven’t tried it out.

• Conferences & Meet-ups
  
  Actively participate in conferences and meet-ups to network with potential customers and grow your network.

• Concerts & Events
  
  Ever wondered why Redbull is offering their expensive beverage for free, or why L’oreal does highlighting for free at college events or music concerts? Now you know why.

• Direct reach-out
  
  A New business opened up in town? think you can sell your products/services to them? Reach out to them! Text capture was able to quickly increase demand and conversion rates. SMS Marketing is a great way to get new leads because people are always paying attention to their cell phones, and depending on the business, SMS can be more effective than emails. However, don’t dismiss email marketing! With a good lead nurturing sequence, you can automate an entire sales funnel and get more high-quality leads without spending hours talking to each person directly.

Also, It doesn’t end there. Generating leads is one thing, and trying to convert them into customers is another.

Inefficient handling of leads can waste all your lead generation efforts. To ensure that this doesn’t happen, use an LMS like Refrens to convert more leads into sales.