Pinned
-
Lead Generation
View project
At the current rate of expansion of the cryptocurrency circle, new exchanges like one of the clients have the need for effective ways to break into the market However, finding ways around stringent advertising policies on Facebook now becomes the major challenge to achieving brand awareness.
Being a comparatively new cryptocurrency exchange platform, the major problem was finding new users.
Also because it's a new platform in an industry with so many established competitors, marketing on social media using Facebook seemed to be another hindrance.
For us, the challenge was finding ways to successfully run cryptocurrency-related ads on Facebook.
We aimed at generating leads using opt-in pages so that the client can follow them up with email marketing campaigns.
By using ad creatives that do not involve money we were able to comply with Facebook policies and developed an advertising strategy with precautionary measures to ensure increased brand awareness and a loyal audience community.
RESULTS
Industry: Crypto
Regions targeted: Worldwide
Language: English
Total Spent: USD 967.51
Total Number of Signups: 1759
Average Cost Per Conversion: $0.55
April, 2022•$2,000
Lead Generation
