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E-commerce Website Development
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Challenges:
1. The main goal was to improve organic website visibility & user experience.
2. Competition research and identifying the right keywords to target the right users.
3. Since it was a fresh website, no basic SEO items were optimized on the site.
4. SEO-friendly content was missing on almost all pages so we had to prepare a detailed content strategy for the website.
5. The blog was not set up on the site during website development which is a crucial part of SEO.
6. The website was not set up on https and we all know that HTTPS is a ranking signal now for Google.
7. No conversion tracking tools were added to the site.
Our Solution:
1. First of all, we conducted a thorough audit on the site to uncover the top issues like security, canonical, poor website speed, JavaScript test, w3c validation errors, etc.
2. The website is built on webflow and shopify.
3. We optimized on-page SEO like metadata, proper usage of H1 to H6 Tags, setup robots.txt, sitemap.xml, image alt/title tags optimization, internal linking, etc.
4. Our professionals worked together to uncover user intent and organizing the content that really helped us.
Search engines love fresh and user-friendly content so 5. We setup a blog and maintained the balance effectively between quality and frequency.
September, 2021•₹82,600