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Para MEL21
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Para MEL21 is Malaysia’s first ever esports tournament to embody the spirit of ‘esports for all’ including the youth with disability through esports. Para MEL21 is a month-long tournament featuring RM10,000 prize pool up for grabs with the main highlight of PUBG Mobile tournament for para-esports players.
The objectives:
* To promote "Esports is for all" to the gaming communities;
* Enhance brand’s online presence
Our achievements:
* We helped our client successfully build marketing and PR strategy to create public awareness for this campaign through mainstream media e.g. TV, online news, radio and social media in Malaysia.
September, 2021
Go To Market Strategy PR Strategy Marketing Strategy