Business Consulting - Go-to-Market (GTM) Strategy
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Purpose:
To build a clear and actionable go-to-market plan for new product launches, service expansions, or entry into new customer segments or regions.
Value to the Client:
This intervention enables a confident and coordinated market entry—minimizing launch risk, clarifying messaging, optimizing distribution, and ensuring readiness across internal and external teams. Ideal for product-led businesses or those scaling into new geographies.
Intervention Includes:
* GTM strategy planning and stakeholder alignment
* Target audience identification and segmentation
* Channel mix and distribution strategy
* Messaging and positioning guide
* Early adopter and influencer strategy
* Sales funnel, lead generation design, and conversion pathways
* Detailed GTM playbook including campaign timelines and marketing mix
* Execution checklists for internal teams
Price Available on Request