Freelance Logo Designer for Hire

What is a logo?

A logo is a unique identifier, usually a graphic mark, or an emblem that can uniquely identify a company, product, brand or government organization. Logos can take various forms, sizes and are usually used on marketing materials, and other digital channels.

Who is a freelance logo designer?

Logo designers are professional designers who specialize in creating logos for brands, products, and organizations based on the brand guidelines set by companies.

A good logo designer can accurately understand the DNA of the brand, ask relevant questions to understand the requirements of the brand, and be able to create designs that fit the use-case perfectly.

What is the purpose of a logo?

Logos are intended to be the face of the company, and a good logo is simple, relevant, memorable, and conveys the brand message effectively. Logos have become an integral part of brand identities, and are protected with trademarks under the intellectual property acts.

Should I design my own logo?

One can use logo makers, and a lot of the other freely available tools to design their logos, but it’s usually recommended to hire a freelance logo designer to make one’s logo, as the logo is the identity of a brand, and it’s important to have it designed professionally keeping in mind the brand values, the brand beliefs, and the brand DNA.

Before one engages with a logo designer for a conversation, it’s important that they ask them questions in order to develop a better, and deeper understanding of their work, and style. Here are some things that should be talked, and discussed -

1. Experience & Expertise - Before hiring a logo-designer, it’s important to check for their expertise, and experience. Steve Jobs hired graphic designer, and logo designer Paul Rand, and paid him $100,000 for just one logo. It was because of Rand’s expertise, and experience that led him to make so much on just one logo.

   A freelance logo designer not only helps you to create logo but can help in varies other works like social media post, flyers, brochure design, website or Webflow design which are usually carried out by freelance brochure designers, and web designers.

2. Cost - Please understand the pricing patterns of the designer, and keep this in writing to avoid any confusion or conflicts.

3. Number of designs, revisions - Logo making is a creative process, and it’s difficult to finalize one design, therefore designers put a limit to the number of designs, and revisions. It's very important to clear this, and also check if there are additional costs for making more than the desired number of designs.

4. Design Process - Although you may not be the designer, it's important to know, and understand the process that would be followed by the designer. Therefore ask the designer questions about the software's in use, the design process to be followed, etc.

5. Time - Please check for the amount of time taken by the designer to produce the first draft, and the final design. The timeline gives you control over the project outcome.

6. File formats - Check if the designer will hand over the original files i.e. the PSD versions, or the AI files that allows the individual, or the company to reuse the files, or make necessary changes or edits to them. It’s recommended to have the original files.

7. Copyright & Ownership - It’s important to have the ownership, and the copyrights transferred from the designer to the individual or the associated business after the work is done, and it’s recommended to have this in writing.

8. Support/Service - Although uncommon in terms of logo-design, it’s advisable to ask the designer for the possibility of extended support, and their terms for the same.

How to hire a freelance logo designer?

To hire a logo designer -

1. Post your requirement on Refrens.

2. Our business experts will call you to understand your needs.

3. Your requirements will be shared with Expert logo designers who match your business requirements.

4. You can hire the Expert after looking at their expertise and past work experience.

5. The money is stored in an Escrow account until the completion of the work.