Pipeline CRM Software for Streamlined Sales Management

Capture leads from multiple sources, track their progress, automate follow-ups via WhatsApp, E-mail, and close deals faster—all within a single, easy-to-use platform

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Trusted by 150k+ sales reps, entrepreneurs, agencies, and freelancers across 178 countries

Boost Lead Conversions with Smart Pipeline Management Software

Track leads at every stage, assign them to your sales team, automate follow-ups, and streamline deal closures. Convert leads into paying customers faster with Refrens Pipeline Management Software!
CRM with Sales Pipeline Management Software
Convert more leads faster in 3-steps
Manage Sales Pipeline - Sales CRM Software
Easily Handle Your Sales FlowQuickly bring in leads from your website, social media, etc. Auto-collect leads with Refrens forms, and see your whole sales flow to make fast, facts-based choices.
Engage and Nurture Prospects - Sales CRM
Engage and Nurture Your LeadsEasily segment leads across the pipeline, assign leads to your sales reps, stay in touch through WhatsApp and Email, and set auto-reminders so you never forget follow-ups.
Close Deals Using Refrens Sales CRM
Close Deals and Improve RevenueGenerate quotations in one click, track when clients view quotations, send follow-up reminders via WhatsApp or email, and automatically convert quotes into invoices to speed up payment collection and boost revenue.
Rated ⭐ 4.8/5 based on 11700+ Ratings

Improve Sales Efficiency with Refrens Pipeline CRM Software

One-stop solution for sales teams of all sizes
Sales Pipeline Management Software - Capture Leads
Automated Lead Capture
Capture leads from multiple sources, including Refrens forms, websites, and Meta (Facebook/Instagram) Ad campaigns. Automatically funnel them into your sales pipeline for efficient tracking and management, ensuring no lead is left behind.
Sales Pipeline Management Software - Assign Leads
Assign, Track, and Customize
Assign the right leads to the right sales reps, easily track leads across different stages in different pipelines, set up lead stages according to your unique sales process, add custom labels for better customization, and more!
Sales Pipeline Management Software - Communication Followups
Seamless Communication & Follow-ups
Communicate with leads directly over WhatsApp & email. Keep track of all your essential communication in one unified platform. Never miss a chance to convert your leads into revenue with automated follow-up reminders.
Sales Pipeline Management Software - Track Performance
Track Performance of Sales Team
Get reports for each sales team members, track their activity on different periods, and measure performance.
Sales Pipeline Management Software - Convert Quotation to Invoice
Create Quotations & Invoices
Quickly generate quotations, send them over Whatsapp & email, track when your leads view these quotations, and convert them to invoice one-click.
Sales Pipeline Management Software - Seamless Facebook Integration
Seamless Integration with Facebook & Instagram
Effortlessly capture and manage leads from Facebook and Instagram through our Meta Integration. Set up page-specific pipelines to streamline the tracking and management of all your leads.
Sales Pipeline Management Software - Team Collaboration
Team Collaboration
Assign leads, track team performance, and manage access levels through role-based permissions. Sales reps stay on top of leads, quotes, and invoices, ensuring smooth collaboration.
Sales Pipeline Management Software - Create Multiple Pipelines
Multi-Pipeline Management
Easily manage multiple pipelines for different products or services. Customize each pipeline’s stages and track progress in real time, ensuring full visibility across your sales funnel.

Optimize Your Sales Workflow With Refrens Pipeline Management Software

Capture Leads
Capture LeadsCapture & add leads easily across all channels including your own business profile on Refrens
Lead Capture Form
Lead Capture FormA fully customisable form that can be embedded into your website to capture leads directly.
Add Custom Fields
Add Custom FieldsCapture more than just emails and phone numbers with unlimited Custom Fields for all your pipelines
Multiple Sales Pipelines
Multiple Sales PipelinesManage sales pipelines for different products and services. Move leads easily within pipelines
Manage Unlimited Stages
Manage Unlimited StagesCustomize lead stages according to different pipelines and manage them to never miss out on a follow-up
Add Label to Leads
Label Every LeadLabel and tag every lead by source, personas, business type and more for 1-click filters and reports
Send WhatsApp and Email
Send Emails/WhatsAppSend & manage all communication to your leads via Email, chat or WhatsApp from within Refrens
Insights and Reports
Intelligent Insights & ReportsActionable turnaround time insights & weighted pipeline report to calculate sales & revenue probability
Multiple Team Members
Multiple Team MembersAdd multiple team members, assign leads to sales reps and control their access levels
Automate Follow-upsMake your leads travel faster down the pipeline with personalized messaging and follow-ups
Add Internal Leads
Leave Internal NotesCapture every relevant interaction and add relevant context for your team with private internal notes
Send Quotations and Invoices
Send Quotations/InvoicesWith our Refrens accounting and inventory suite, drive conversions and revenue faster and easier

Happy Customers

Aniket - Refrens Invoice Software User
Instead of using multiple tools to manage leads and communication, Refrens helps me do it all in one place.
AniketOwner, Spaceplexx, Coworking Space
Rubita
Refrens has exceeded my expectations in terms of ease of use and affordability.
RubitaFreelance Developer
Shivansh
I thought Excel was fine enough for me until I tried Refrens - It has completely won me over!
Shivansh TulsyanCEO, Binny Textiles
Linkee
Refrens has made juggling multiple leads a breeze with easy segmentation and centralized communication.
LinkeeFreelancer, Content Writer
Anjani
After switching to Refrens, I no longer need to pay for 4 different software to manage leads, communication, accounting, and payments.
AnjaniFounder, Brown Mocha
Sales Pipeline Management Software - Ratings & Reviews

The smartest investors in the room are backing our vision.

People who understand money, match-making and all things Internet.
Vijay Shekhar Sharma - PayTm Founder
Vijay Shekhar SharmaFounder, Paytm
Anupam Mittal
Anupam MittalFounder, Shaadi.com
Kunal Shah founder of CRED
Kunal ShahFounder, CRED
Founders of AngelList, DailyNinja, Voonik.com, Park+ and many more.

Frequently Asked Questions (FAQ)

Refrens is an all-in-one platform designed for accounting, admin, and sales teams to manage SST invoicing, accounting, expenses, inventory, sales, and other business processes.

More than 150,000 businesses across 178+ countries have simplified their daily operations with Refrens.

Your data's security and privacy are our utmost priorities. This is why over 1.5 lakh businesses worldwide rely on Refrens for their day-to-day operations. For more information, please review our privacy policy at https://www.refrens.com/privacy-policy.

Refrens guarantees 99% uptime, which is one of the best in the industry. Our robust infrastructure ensures smooth business operations with minimal interruptions.

Absolutely! Refrens is designed to scale alongside your business, adapting effortlessly as your requirements grow. As your team expands and your data increases, our platform can manage more users, larger datasets, and complex tasks without compromising on performance. With frequent updates and new features, Refrens ensures you stay competitive with cutting-edge technology. Our cloud-based infrastructure offers the flexibility to adjust resources according to your needs, ensuring both scalability and reliability as your business grows without disruptions.

Sales Pipeline Management Software

In the world of sales, managing a pipeline effectively can be the difference between success and missed opportunities. Sales Pipeline Management Software offers businesses the tools they need to streamline the sales process, track prospects, and close deals efficiently.

What is Sales Pipeline Management Software?

Sales Pipeline Management Software is a tool designed to help businesses manage the journey of a potential customer from the initial lead stage to the closing of a sale. It provides a visual representation of your sales pipeline, giving insights into every stage of the buyer’s journey. The software helps sales teams track leads, forecast revenues, manage activities, and ensure that deals are moving forward without bottlenecks.

Why is Sales Pipeline Management Important?

Managing a sales pipeline effectively allows businesses to:

1. Increase Sales Productivity: By organizing leads and deals, sales teams can focus on the most promising opportunities.

2. Better Forecasting: A well-managed pipeline offers better visibility into future sales, allowing for more accurate forecasting.

3. Improved Customer Relationships: Knowing where each prospect stands in the pipeline enables personalized communication and timely follow-ups.

4. Streamline Sales Processes: By automating repetitive tasks, sales pipeline management tools free up time for sales reps to focus on closing deals.

5. Data-Driven Decisions: Detailed analytics and reports help businesses refine their strategies and make informed decisions to boost sales performance.

How Does Sales Pipeline Management Software Work?

Sales Pipeline Management Software operates by breaking down the sales process into distinct stages, such as:

a) Lead Generation

b) Initial Contact

c) Qualification

d) Proposal/Quote

e) Negotiation

f) Closing

Each lead or opportunity moves through these stages, and the software tracks the progress at every step. Sales reps can assign tasks, set reminders for follow-ups, track communications, and monitor deal sizes, all from a single platform.

Key Features of Sales Pipeline Management Software

When selecting a sales pipeline management tool, consider the following key features:

1. Pipeline Visualization

A visual representation of your sales pipeline is crucial. The software should provide a clear, customizable view of where each lead is in the process. Kanban boards and funnel views are popular visualizations that help sales teams track progress with ease.

2. Lead and Deal Tracking

Managing leads and tracking deals through various stages is the core of pipeline software. Look for tools that allow you to add notes, set reminders, schedule follow-ups, and update deal stages seamlessly.

3. Sales Automation

Automation features like automatic lead assignments, email templates, and task reminders help save time and ensure no opportunities are missed. Automating repetitive tasks enables your sales team to focus on high-priority activities.

4. Reporting and Analytics

Detailed reporting is essential for understanding the health of your sales pipeline. Sales pipeline software should offer insights into metrics like conversion rates, deal velocity, and sales cycle length. These reports allow you to optimize your sales strategy over time.

5. CRM Integration

If your business already uses a CRM system, it’s crucial that your sales pipeline management software integrates smoothly with it. This ensures that your customer data remains up-to-date and sales reps have access to the right information at the right time.

6. Mobile Access

With remote work and on-the-go sales becoming more common, mobile access is a must. Sales pipeline management software should offer mobile apps or responsive designs, allowing sales teams to manage pipelines from anywhere.

7. Collaboration Tools

Sales is often a team effort. Collaboration tools such as shared notes, team calendars, and group chat features can enhance communication and ensure that everyone is on the same page.

The Benefits of Using Sales Pipeline Management Software

1. Improved Forecasting and Planning

Sales pipeline management software gives businesses greater clarity into their sales processes. Accurate forecasts allow management to plan better, allocate resources effectively, and set realistic revenue targets.

2. Increased Conversion Rates

By having better visibility into the stages of the sales pipeline, businesses can identify bottlenecks and take steps to move deals forward. Automated follow-ups and reminders ensure that no deal falls through the cracks.

3. Enhanced Customer Experience

Pipeline software helps businesses provide a personalized and consistent customer experience. Sales reps can track previous interactions, preferences, and feedback, which results in more tailored communication.

4. Faster Sales Cycles

By automating routine tasks and streamlining communication, sales pipeline software can help shorten the sales cycle, allowing teams to close deals faster.

5. Greater Accountability

With all sales activities and deal stages tracked in the software, sales reps and managers are held accountable for moving deals forward. This transparency promotes productivity and ensures that sales targets are met.

How to Choose the Right Sales Pipeline Management Software?

When choosing a sales pipeline management software for your business, consider the following factors:

Size of Your Sales Team

A smaller team may prefer a simpler tool, while larger teams might need a more robust solution with advanced features and higher scalability.

Sales Process Complexity

If your sales process involves multiple stages, integrations, and data points, look for software that offers customizable workflows, multiple pipeline stages, and in-depth reporting capabilities.

Budget

Pricing varies widely between platforms. Some tools offer free or low-cost options for smaller teams, while others come with premium pricing for advanced features.

Integration Needs

Ensure the software integrates with your existing tools, such as CRM, email platforms, and marketing automation tools. Customization

Every business has unique sales processes. Choose software that allows you to customize pipeline stages, fields, and workflows to match your specific needs.

Features of Refrens Sales Pipeline Management

Refrens offers an intelligent and user-friendly Sales Pipeline Management System designed to streamline sales processes, improve lead conversions, and boost revenue. Below are the enhanced core features of Refrens Sales Pipeline Management, aligned with the new details provided.

1. Customizable Sales Pipeline Views

Refrens allows businesses to fully customize their sales pipelines, ensuring that leads and deals are managed according to their unique sales flow.

Key Features:

Multiple Sales Pipelines: Manage sales pipelines for different products or services, ensuring clarity across various business verticals.

Manage Unlimited Stages: Set and customize lead stages to reflect every part of your sales journey.

Add Custom Fields: Capture more than just emails and phone numbers with fully customizable fields that align with specific business needs.

Label Every Lead: Organize leads with custom labels, tags, and filters to track them by source, persona, or business type for quick filtering and reporting.

2. Automated Lead Capture

Refrens makes lead capture seamless by allowing businesses to integrate forms on their website, connect social media campaigns, and capture leads from multiple channels. This automation helps funnel leads directly into the sales pipeline without manual intervention.

Key Features:

Lead Capture Form: A customizable form that can be embedded on your website to automatically capture leads.

Capture Leads from Multiple Sources: Pull in leads from Refrens forms, websites, Facebook Ad campaigns, and even IndiaMart, ensuring no lead is missed.

IndiaMart Integration: Automatically capture leads from IndiaMart and integrate them into your pipeline.

Seamless Integration with Social Media: Effortlessly capture and manage leads from Facebook and Instagram through Refrens’ Meta integration.

3. Assign, Track, and Customize

Refrens ensures that leads are efficiently distributed among your sales reps. Leads can be tracked at every stage of the pipeline, and businesses can set up pipelines according to their unique sales processes.

Key Features:

Automated Lead Assignment: Assign leads automatically based on predefined criteria such as source or deal value. Track Leads at Every Stage: View the entire lead journey from capture to conversion.

Team Collaboration: Add multiple team members, assign leads, and control access levels through role-based permissions, ensuring smooth collaboration between team members.

4. Seamless Communication and Automated Follow-ups

Refrens centralizes all communication with leads, allowing businesses to reach out via WhatsApp or email directly from the platform. Users can track all essential communication in one place and set up automated follow-ups to ensure no lead falls through the cracks.

Key Features:

Send Emails & WhatsApp Messages: Communicate with leads directly from the platform, keeping all interactions organized.

Automate Follow-ups: Schedule automatic follow-up messages via WhatsApp and email to ensure timely communication and improve conversion rates.

5. Multi-Pipeline and Product Management

Refrens supports managing multiple pipelines for different products or services, giving businesses the flexibility to customize pipelines based on product lines or sales strategies.

Key Features:

Multi-Pipeline Management: Create and track separate sales pipelines for different product lines or services.

Customizable Stages and Labels: Tailor each pipeline with custom stages and labels that suit specific sales processes.

6. Create Quotations & Invoices

Refrens goes beyond just managing sales pipelines by integrating invoicing directly into the system. After deals are closed, users can generate and send quotations and invoices with a single click.

Key Features:

Create & Send Quotations: Generate quotations instantly, share them via WhatsApp or email, and track when leads view them.

Convert Quotations into Invoices: Automatically convert quotations into invoices to speed up the billing process.

Integrated Accounting: Refrens offers a full accounting suite, allowing users to generate Profit & Loss statements, balance sheets, and other essential financial reports directly from the sales platform.

7. Integrated Lead Capture and Multi-Channel Support

Refrens offers integration with multiple lead sources, including social media, email campaigns, and third-party platforms like IndiaMart. This integration enables businesses to streamline lead management from a variety of sources.

Key Features:

Capture Leads from Multiple Channels: Integrate Refrens forms, website forms, and Facebook ad campaigns into your lead funnel for seamless management.

Facebook & Instagram Integration: Automatically capture and manage leads from Facebook and Instagram, ensuring full visibility into all potential opportunities.

8. Seamless Team Collaboration and Role-Based Access

Refrens offers tools to enhance team collaboration by allowing users to assign leads, share internal notes, and track all activities within the sales pipeline. Role-based access ensures that sensitive information is only visible to authorized personnel.

Key Features:

Role-Based Permissions: Assign specific access levels to team members based on their role.

Leave Internal Notes: Add internal notes and capture all interactions with leads for smooth team collaboration.

Audit Trail: Track every action and interaction within the system to ensure accountability and transparency.

9. Reporting and Sales Forecasting

Refrens provides comprehensive reporting features that allow businesses to generate detailed reports and forecasts based on the current state of their sales pipelines. This helps in planning and making data-driven decisions.

Key Reporting Features:

Sales Forecasting: Use real-time data from the pipeline to forecast future sales and revenue.

Detailed Sales Reports: Generate reports by salesperson to get a clear picture of sales performance.

Refrens' Sales Pipeline Management System is a powerful tool that helps businesses of all sizes manage their sales processes, increase lead conversions, and drive revenue. With features like multi-pipeline management, automated lead capture, seamless communication, and integrated invoicing, Refrens offers a one-stop solution for sales teams looking to optimize their operations.